Enterprise Lecture 1

The design council carries out all the major research into patterns of employment and income in the industries.

Small agency: 87% - 10 people
Medium agency: 11% - 50 -100 people
Large agency: 2% - 100+

Employ specialist small agency’s instead of big company’s.

What is marketing:

“the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Marketing roles:

·      Identifying customer needs to develop new products

·      Develop pricing strategies

·      Promote products to a target market

·      Identify distribution networks

       Specific industries

·      Add value to your product through customer benefits

·      Monitor the performance of products

1: understand needs>development concept>test concept>refine concept>market project>get feedback.

Value Proposition:

Services, technology, people, methodology, products, solutions, alliances.

Some tips for your value proposition:

·      Make it short

·      Be specific

·      Use your customers language

·      Pass the gut feeling test

Negotiate and close the deal:

·      How much it costs to do the job

·      Know how much your time is worth

·      Have standards

Customers:

·      Customers at the end of the line, consumers.

·      Business to Business customers

Basic principle of marketing:

Product: the service you offer the work you produce your creative input/

Price: relative pricing level. daily rate. Royalty. free.

Place: The best location to sell it, The sales environment. The services you offer.

Promotoion: Marketing methods. Branding. Your value propistion.