Whats an Idea
· Occurs any time
· To anyone
· Randomly
· Seldom materialise
What is an opportunity
· Environmental factors merge
· The right conditions
· The right place; the right time
Big Bang
Politics are local, national and international, trade laws, tax breaks, human rights legislation.
Tecknological changes, Do you know about the latest thinking or just what you see in shops.
Economic changes/social changes.
All factors which influence your business and idea’s. Also provides you with oppertunities…..
The Pest Analysis
Political factors: What political factors affect the museums ability to attract visitors.
Economic factors: What economic factors affect the museasms ability to generate income and increase the number of probfile visitors.
Social factors. What social factors affect the museums ability to attract visitors.
Tecnological facts.
What is a creative entrepreneur?
Owner Entrepreneur – project manager, concept creators.
Owner Manager – Creative with small practise of creatives
Owner worker – One man band
Where do opportunities come from?
· Trends
· Technological development
· Political change
· Economic boom and slump
· Human need
· Problems
· Research
Push and Pull
Market pull is where the market is demanding something new.
Technology push is where a new technology is pushed out into society to see if it will catch on.
Where does the creative fit in?
· Project management
· Know how to find the right peple
· Know where to source stuff
· Can work with a team
· Gets along with all kinds of people
· Optimistic
· Communicates well.
Project manager Skills
1. Define the problem
2. Build confidence
3. Problem solving
4. Risk analysis
5. Physical resources
6. Planning
7. Human resources
8. Quality control
How do you know if this is a good opportunity or not?
Look at your competitors
· How many are there
· How well are they doing it
· What do they do well?
· What could you improve on?
SWOT
Strengths, Weaknesses, Opportunities, Threats
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